1. It seems to be common sense: People who follow an account want to get a clear message. It's highly recommended to post pictures of yoga or travel or portraits or food. But everything in one account is too confusing for the subscribers. Yesterday I decided that my Instagram account is dedicated to my yoga practice. The rest had to go.

I can organize and publish my travel pictures on flickr. The albums that one can create on flickr are a very useful tool. Who is interested in my trips anyway.

My first Instagram account is now my yoga picture account. It won't substitute www.my-yoga-blog.blogspot.com.

Many many pictures had to go yesterday. Not every shot was a master piece. Especially in the beginning I had to find a purpose for this account. I learned how to use my phone as a camera.

There are still some food pictures and pictures with other contents on that Instagram page, but not much and only 3 in a row. The eye needs a break from time to time. Me too, I don't practice on Saturdays usually, I need a break from time to time. To have an endless line of yoga pictures can be tiring. The breaks are so necessary. Yet if someone stumbles over my Instagram account it's clear now: here posts a passionate yogini, someone who thinks 99% in her life about asanas......lol.

2. In addition I upgraded my account to a business account. The advantage: Instagram delivers insights on the traffic on that page i.e..

3. I also added some more hashtags to some of the pictures. I used to be too lazy in the past. Yet hashtags are such a huge topic, it deserves an extra post.

Result:

Subscribers yesterday: 227

Subscribers today: 234 (that is plus 9 - olala)